Francesco Boromei new Chief of Marketing for the Elica Group
15.02.2014
Francesco Boromei is the new Chief of Marketing and the task we have given him is to continue along the path of development and growth to consolidate the leadership of the Elica Group. In this role, which responds directly to Giuseppe Perucchetti, the Company's CEO, Boromei will be responsible for defining and implementing the long-term, marketing and communication strategy on a global level, with particular attention to the needs of customers and consumers in our reference markets. He will also be responsible for the area of innovation, an increasingly strategic area for the Company.
Boromei, 43 and a graduate from the Università Bocconi, has come to us from the Groupe Seb, where he was Marketing Director for Italy with specific responsibility for the Krups, Rowenta, Moulinex and Tefal brands. Previously he gained significant career experience in large international companies in the sphere of consumer products such as Kraft, Bolton Group and Gillette, in marketing roles of increasing importance.
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